Interview
Even Chiu
Eudemonia Visual Design Consultancy Ltd, Taiwan
Even Chiu was attracted to the field of creativity because she found satisfaction in comprehending the client's needs and leading them through the foundational concepts. The allure of crafting meaningful visual representations served as a compelling reason for her pursuit in this career.
1 Please give us a brief bio of yourself and your creative background.
The first thing I did when I entered the job was to start from the professional account, although everyone said it was a exhausting job. But I know that when I enter the real world, the first thing I need to do is to learn how to observe and communicate.
2 What made you become/why did you choose to become a creative?
Specifically, it's not how to be a Creator, it's the ability to understand the client and to guide the client through the core ideas, and the ability to create meaningful visualizations.
3 What does “creativity” mean to you?
It represents a "meaning," an "association," a "communication."
4 To you, what makes a “creative” idea and/or design?
As mentioned above, it represents a "meaning", "association" and "communication". Whether it is business, education, life, etc. .... In order to start the creativity and design concepts, it is necessary to have the ability to find out these three things first in order to utilize them for the clients in different fields. This is also the ability of "visual program".
5 Tell us about your creative and/or design process.
Before we start to design, we need to plan first, in a way to find the customer's problem and opportunity. not themselves, nor customers want to design what is designed whatever they want to design.
6 What's your favorite part of the creative process and why?
Design according to our know-how and be able to say what we are designed for.
7 Describe your creative style and its main characteristics.
Visual design is a process of problem discovery and problem solving, which relates to the situation that occurs in the client, analyzes and solves it in such a way that suits all types of styles and characteristics.
8 Do you think your country and its cultural heritage has an impact on your creativity process?
When necessary, the country's culture, humanity, and sense of aesthetics influence the use of patterns and symbols.
9 Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Power, Honor, Value
10 Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?
We believe that the MUSE Creative Awards are a well-known award with international influence, and we rely on ourselves to prove our ability in the planning of visual recognition systems.
11 What was the biggest challenge with this project?
Every case is a challenge. In addition to designing the content, the ability to effectively represent and communicate the text is essential.
12 How has winning an Award developed your practice/career?
The international impact of the MUSE Creative Awards has increased our clients' recognition and trust in us, as well as proved our ability and profession.
13 What are your top three (3) favorite things about our industry?
Watch, listen and learn as more as you can.
14 What makes your country specifically, unique in the creative industry?
We embrace international concepts with an open mind. The openness of industrial mindsets allows for innovation and energy.
15 Where do you see the evolution of creative industry going over the next 5-10 years?
The advent of the AI era is not something to be feared or relied upon, but an opportunity to create greater value for ourselves. How to create is to learn and utilize experience.
16 If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
If you don't limit your vision, you won't limit your courage, and you will always know the result only after you do it. The process is to enable oneself to do one's best with heart and endurance. So just do it!
17 What resources would you recommend to someone who wants to improve their skills in the creative industry?
Listen more to what people say and observe more of what's around you.
18 Tell us something you have never told anyone else.
Seize the moment, keep learning, learn to imagine, no one knows what the future will bring.
19 Who has inspired you in your life and why?
I
20 What is your key to success? Any parting words of wisdom?
To practice your dreams and not be afraid of what you haven't done before. Always learn and be curious.
21 Do you have anything else you would like to add to the interview?
Keep going
