Joydeep Pal

Coming from a creative family background, I grew up with different creative forms, be it dance, singing, painting, or sculpture. I understood the importance of a creative mind and if used properly, it can be a superpower to bring your imagination to life. Over time, I always got involved in one art form or another to sharpen up my creative side.

I am on a mission to improve the quality of life on Earth. In my current venture, Foodinjoy, my vision is to build the next Google for food & groceries, which reduces waste, reduces carbon footprint, and enables sustainable food retail. I strongly believe in empowering people to innovate, choose, and have a long-lasting impact. Even at this early stage, Foodinjoy app users walked over 30 million steps and scanned over 5.5 million product offers/deals in less than 24 months since launch. We are humbled as our hard work is getting noticed and has won many international accolades and endorsements. Working on your business idea is always exciting and currently, I lead the entire product and marketing division from UX/UI, and product design to creatives/campaigns amongst others. Outside office hours, you will find me at two UK-based charities experimenting with innovative ways to market to target consumers.

Creativity is the power to bring abstract ideas to life and improve the quality of life on this planet. The more we practice, the better we become at creating and communicating with others.

For me, a creative idea and/or design breaks the norm and ventures into something beyond. In most cases, people get stuck in mediocrity by sticking to industry/sector/form norms. I look forward to ideas/designs that create new perspectives as they can become real game changers.

I follow a four-step process: (1) understand the context and/or design briefly. (2) discover if the idea/product/campaign is a painkiller or vitamin for the target consumers. (3) create prototype/initial design samples and run A/B experiments to find acceptance. (4) refine the creative/design based on A/B test results.

Out of the four-step process mentioned earlier, I enjoy Steps 2 and 3 because I can understand consumer behavior and how the idea/product/campaign fits what consumers want.

A picture is worth a thousand words. However, that being said, I prefer a fine balance between visual and text. Visual storytelling is a way to capture the consumer's mind when you can easily get distracted these days. Simple, yet vibrant and useful creativity always works better.

Absolutely! The diverse elements of Indian culture, history, and vibrant art forms shaped my creativity process where diversity and inclusivity remain at the core.

It is an honor to be named the winner of the MUSE Award for our mobile app, launched earlier in 2023. This is the second time we have hit Gold as we were awarded the same category for our first version of the app in 2022. It was a real team effort and the award will boost morale.

As an independent, award-winning consumer technology and market research company, Foodinjoy is on a mission to improve the quality of life on Earth by solving one problem at a time. We are trying to enable sustainable retail in the food and beverage sector by reimagining the food journey for today's digital consumers. We created this app with that in mind. Our consumer app is a one-stop shop that helps consumers save money on groceries, cook better meals, and live more sustainably. With more than 60,000 grocery products, 3,500+ recipes, and a daily step tracker, Foodinjoy is the perfect app for anyone looking to improve their lifestyle and get rewarded. With an in-house team of experienced researchers and analysts, Foodinjoy presents unique data-driven AI/Market Research insights to communicate changing shopper demands on different aspects and challenges in the UK food and grocery sector. I think we created a game-changing app with advanced consumer-focused features, so we decided to enter the MUSE Creative Awards 2024.

Reimagining consumer journeys in a mature sector like food and grocery is highly challenging, given that the sector has already seen many advancements since the beginning of time. As our mission is to adapt the journey for today's digital consumers, we ended up with a lifestyle app

The brand recognition from such International awards helps to reach a wider audience and enhances the trust level in the consumer

While I could go for hours and hours, I would stick to the obvious ones: (1) You are always challenged. (2) No scope for getting bored (3) It is satisfying to find people who benefit from your work

Living in a cosmopolitan city like London, UK gives you every opportunity to be inspired by the diverse, multicultural atmosphere. Growing up in India, I have imbibed multifaceted and unique creative expressions.

The creative industry will change dramatically with the next wave of technological progress. More power for creators and a world of collaboration with more emphasis on the betterment of the world.

Always focus on what you can do best and get inspired by all the good work done by other creators. Never lose your authenticity! You are unique! Getting an award is a by-product of your hard work.

Never stop learning! Always upgrade with the latest trends. I find Canva a very powerful tool for someone wanting to start up.

I am an individual with high functioning anxiety, who may appear calm on the outside but combating the turbulence within.

My family has always inspired me and encouraged me to do what I wanted to do. In particular, my Mom has inculcated the creative side of me.

Focus on the input and do your part. Results will follow.

I would like to take this opportunity to thank all my family, friends, peers, and most importantly God for all the blessings.