Interview
Li Huan
Li Media & IMC Group, Taiwan
Li Huan is a member of Li Media & IMC Group. The company strives to innovate, ensuring that future projects build upon these innovations. The team consistently applies design thinking, approaching their work from a human-centered perspective to envision the future, and has achieved numerous remarkable results.
1 Please give us a brief bio of yourself and your creative background.
Li Huan is part of Li Media & IMC Group. We strive to innovate and ensure that subsequent projects can evolve from these innovations. Our team always adheres to design thinking in our creations, thinking from a human perspective to envision the future, and has achieved many remarkable results.
2 What made you become/why did you choose to become a creative?
The ability to produce work that resonates with the audience is an accomplishment and serves as our constant motivation for creating.
3 Tell us more about your business/company, job profile, and what you do.
A good piece of work needs to resonate with the right audience and create a ripple effect. Whether it’s brand management, marketing, production, traditional media, or social media management, it’s all within the scope of Li Media & IMC Group. For any brand managed by Li Media & IMC Group, we guarantee that people will fall in love with it.
4 What does “creativity” mean to you?
Creativity is about producing content that people can easily understand and reflect upon. It creates opportunities for communication and interaction. When this power is strong, it reveals the true value of creativity.
5 To you, what makes a “creative” idea and/or design?
Creative ideas come from deep attention to and understanding of the target audience.
6 Tell us about your creative and/or design process.
Through the lens of design thinking, we evaluate who the work is intended for and what methods to use in delivering the message. This has always captivated us during brainstorming sessions, where we reach consensus through continuous discussion.
7 What's your favorite part of the creative process and why?
We enjoy the debates during brainstorming sessions because these discussions allow every creator's idea to be expressed. After continuous dialogue, these ideas come together in a consensus. We love this process.
8 Describe your creative style and its main characteristics.
Breaking away from traditional creative frameworks has always been our style. Maximizing every project is our signature approach.
9 Do you think your country and its cultural heritage has an impact on your creativity process?
This winning work is a national sports event that also combines the local humanistic characteristics of Hsinchu County. The assistance provided by the Hsinchu County Government was truly important in organizing this project.
10 Congratulations! As the winner of the 2024 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
This recognition is an honor. MUSE’s acknowledgment also highlights Taiwan on the global stage, allowing the world to discover the beauty of Hsinchu County, which brings great pride to our team.
11 Can you explain a bit about the winning work you entered into the 2024 MUSE Creative Awards, and why you chose to enter this project?
We want this Taiwanese sports event to gain global visibility and for the world to discover the beauty of Hsinchu County through MUSE
12 What was the biggest challenge with this project?
We completed this project with a limited budget. We are very grateful to the Hsinchu County Government and county residents for their assistance in production, which allowed us to succeed in this difficult challenge.
13 How has winning an Award developed your practice/career?
There will be a significant impact. We are very happy to be recognized by the MUSE judges. This award provides our team with greater creative motivation.
14 What are your top three (3) favorite things about our industry?
1. Successfully complete innovative projects that resonate with people. 2. Recognized by MUSE. 3. Create more works endlessly.
15 What makes your country specifically, unique in the creative industry?
My country is a democratic society that encourages and tolerates different opinions, where every idea is respected. Therefore, the creative energy is endless
16 Where do you see the evolution of creative industry going over the next 5-10 years?
As the world continues to turn, the creative industry will keep evolving. In the next 5 to 10 years, it will inevitably focus more on people's needs, whether they are spiritual or material
17 If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
It is really important to think about whether the work you create can resonate and have a ripple effect, and to think about design from a human perspective.
18 What resources would you recommend to someone who wants to improve their skills in the creative industry?
Sponsorship and support from local governments or businesses are important resources.
19 Tell us something you have never told anyone else.
In fact, no single idea is perfect, but through the discussion process, we continue to learn and optimize, allowing each other to see different ideas and perspectives
20 Who has inspired you in your life and why?
Hsinchu County Magistrate Yang Wen-Ke and Hsinchu County Government Education Director Yang Jun-Ci inspired us greatly. During this project, our team once considered giving up, but with the encouragement and assistance of Magistrate Yang and Director Yang, we succeeded!
21 What is your key to success? Any parting words of wisdom?
Learn to put yourself in someone else’s shoes. When design thinking is your starting point, success will be within reach.
22 Do you have anything else you would like to add to the interview?
Thank you again for MUSE's recognition. Li Huan is stronger because of MUSE.
