1 Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?

My name is Jessie Wang, and I am a designer based in New York. I secured my BFA in Interior Design from the School of Visual Arts (SVA) and am currently pursuing my MFA in Products of Design at SVA. Becoming an interior designer has been my dream since childhood, and it continues to be a journey of constant growth. My work revolves around cultural storytelling and sensory experience — I believe design is a form of storytelling that helps people reconnect with warmth and emotion in everyday life. My inspiration often comes from subtle, genuine moments: sharing a meal, touching a material, or observing the movement of light.

2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?

I submitted Mt. ShooTao because it represents a cultural dialogue — a reinterpretation of Sichuan’s spirit and aesthetics within the urban context of New York City. Winning this award is both an honor and a responsibility. It reinforces my belief that when design is rooted in culture and emotion, it can transcend geography and language, allowing Chinese culture to be reimagined and appreciated globally through a contemporary lens.

3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?

The concept of Mt. ShooTao draws inspiration from Sichuan’s mountains and its iconic hotpot culture. Hotpot symbolizes the warmth of gathering, while the mountains evoke ascent and arrival. I wanted the spatial flow to feel like a “mountain journey,” guiding guests from the entrance upward toward a pavilion-like peak. The beams and ridge-shaped ceiling create a sense of rhythm and elevation — turning spatial transition into an emotional climax.

4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?

It’s the harmony between emotional storytelling and spatial rhythm. Rather than replicating tradition, the design translates it through a modern lens. By shaping light, structure, and material, I reconstructed the rhythm of Eastern architecture so its essence could be experienced rather than merely observed. Especially in a multicultural city like New York, a Chinese restaurant should do more than display cultural symbols — it should bring tradition to life through a new, contemporary language.

5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?

Space constraints were the greatest challenge. In a city like New York, every square foot counts. Designing a layered “mountain experience” within just 1,442 square feet required precision. Through a ridge-shaped ceiling, directional lighting, and carefully modulated spatial compression and release, I was able to create a sense of journey and elevation within a compact footprint.

6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?

This recognition encourages me to continue exploring cultural storytelling within hospitality and public space design — to make design a bridge that connects people, emotion, and memory. I believe meaningful design goes beyond form or style; it should help cultural identity find its place in a diverse world, leaving a trace — a “monumental memory” of who we are.

7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?

Many guests said that entering the restaurant felt like being transported into the mountains of China. They described feeling the warmth, the atmosphere, and the human connection — that sense of heat, liveliness, and togetherness. These reactions move me more than the award itself.

8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?

Stay curious and build your own design narrative. Design is not only about form — it’s an attitude. Observe the subtleties of daily life and understand human emotion; the more you connect with people, the stronger your design becomes. Above all, stay true to your design philosophy.

9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?

I believe design will increasingly focus on people and stories. In this fast-paced world, people long for experiences that feel genuine and emotionally resonant. The future of design lies not in spectacle, but in creating warmth, empathy, and human connection.

10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?

Just go for it. You’ll never feel fully ready, but every submission is a chance to better understand yourself and your work. The process of sharing your design with the world is part of becoming a more confident creator.

11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?

Creativity gains meaning through sharing. Each of us carries a unique cultural background — a source of inspiration worth showing to the world. When we share, we expand the global design language.

12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?

To everyone who believed in me — especially William and Mr. Fang. Their trust and support made Mt. ShooTao possible.

13 If you could describe your award-winning entry in one sentence, what would it be and why?

A space that transforms Sichuan’s mountain soul and the warmth of hotpot into an architectural experience.

14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?

I’ll continue exploring the relationship between design and emotion, especially within dining and public spaces. My goal is to use light, space, and material to stimulate the senses — allowing people to rediscover a sense of happiness and ritual in everyday life.

WINNING ENTRY

Student Submission
2025
MUSE Winner - Mt.ShooTao Hotpot Chinese Restaurant

Entrant

School of Visual Arts

Category

Student Submission - Student Interior Design