Interview
Maryna Karpenko
Hily, Ukraine
Maryna graduated in math and engineering. She later continued her study in psychology as she discovered her interest in learning human mind - creating products they desire!
1 Please give us a brief bio of yourself and your creative background.
I grew up in a small town in post-USSR Ukraine. As a teenager, I got my hands on a computer and an internet connection and spent my time outside of school between competitive gymnastics and exploring the online world. I taught myself Photoshop with Youtube tutorials and started freelancing in website design as a hobby. However creative my inclinations,
2 What made you become/why did you choose to become a creative?
My fascination for creative design started at an early age. As a child, I spent a lot of time drawing objects of everyday life. Growing up in a post-USSR society, many of these objects were designed more for the needs of the government than individuals, leaving the people using them to bend to the whims of the products rather than the other way around. Something felt odd, even though I didn
3 Tell us more about your business/company, job profile, and what you do.
Hily is a lifestyle app that re-centres dating around people. It helps singles spark quality conversations with each other while having fun around shared interests. In only a few years since its creation, Hily has been widely successful by any measure, reaching the top 5 dating app in the US and Europe and regularly featured on the App Store and as a Snapchat partner app. As sole designer at Hily, I
4 Tell us about your creative and/or design process.
My design process starts with understanding the people I
5 Congratulations! As the winner of the 2021 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
It
