MUSE Gold

2021

Hily Dating App: Stream Live. Connect. Date.

Entrant Company

Hily

Category

APP - Social Networking

Client's Name

Country / Region

Ukraine

For singles left drained by the transactional swipe-chat-meet pattern of dating apps, Hily is a lifestyle app that re-centres dating around people.

It helps singles spark quality conversations with each other while having fun around shared interests.

Hily reintroduces the authenticity of creating meaningful connections with other people by adding live streaming to its dating app. This is especially critical during a pandemic restricting in-person dates.

Livestreaming empowers singles to express themselves in confidence and others to enjoy the conversation. This creates fun experiences regardless of what happens with the people you meet.

Where dating apps only offer value when singles finally get to a date,
streaming creates conversations that build relationships - friendships and love stories alike.

Singles come for the dating, stay for the streaming.

It alleviates the anxiety of matching at all costs, by creating the space to enjoy a delightful moment with an interesting stranger and letting the magic turn them into a casual date, a friendship or a loving partner without categorizing them at swipe time...

Credits

Lead Product Designer
Maryna Karpenko
iOS Team Lead
Denys Rumiantsev
Android Team Lead
Oleksandr Romanishyn
CPO
Liubomyr Pivtorak
Co-founder
Jake Vygnan
Founder
Alex Pasykov
More Gold Winners
Website
2021
MUSE Advertising Awards - Are You OK?
The Healing List

Entrant Company

Universal Admedia

Category

Website - Podcasting

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - MicroCity Media Table

Entrant Company

Creative Others

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Canada

Outdoor Advertising
2021
MUSE Advertising Awards - Head North
Savannah In The Round

Entrant Company

Still Life Creative

Category

Outdoor Advertising - Billboard

Country / Region

Australia

Video
2021
MUSE Advertising Awards - Stare
Monster.com

Entrant Company

dsf films

Category

Video - Comedy

Country / Region

Canada