Brand Identity
Bombay Sapphire
Entrant: Knockout Design
Gold Winner 2026 United Kingdom
MUSE Corporate Identity Awards
Award-Winning Advertising Work
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MUSE Corporate Identity Awards
The MUSE Corporate Identity Awards category is the dedicated Corporate Identity category within the MUSE Creative Awards. It recognizes visual identity systems that give organizations, products and services a clear, distinctive and enduring presence.
Open to branding agencies, design studios, creative agencies, brands, in-house teams and independent creative professionals worldwide, the category celebrates identity work that translates strategy, character and purpose into a coherent visual language.
The category welcomes corporate identity work submitted by:
Explore the available subcategories for complete identity programs, logos, rebrands, identity guidelines, business applications and specialized organizational identities.
Select the category that most accurately represents the scope, purpose and primary achievement of your identity work.
Flexible identity systems that adapt across formats, screens, audiences, or environments while remaining recognizably consistent.
A unified visual and verbal system expressing an organization’s character across its communications and touchpoints.
The creation of a distinctive and appropriate name for a brand, product, service, initiative, or organization.
A consistent written and spoken personality defined through tone, messaging principles, vocabulary, and language.
The strategic renewal of an existing organization’s identity, including its visual system, positioning, or brand expression.
Brand identities applied to physical spaces through signage, graphics, materials, displays, and environmental elements.
Distinctive graphic marks or symbols designed to identify and represent a brand, organization, product, or service.
Brand identities brought to life through animation, movement, transitions, and time-based visual behavior.
Branded printed materials such as stationery, business cards, folders, forms, and corporate communication pieces.
Brand-led materials or executions created to promote an organization, offering, campaign, event, or initiative.
Distinctive audio elements such as sound logos, musical signatures, voices, and cues used to identify a brand.
Guidelines defining the correct use of a brand’s visual, verbal, sonic, motion, and communication elements.
Choose a category for the complete identity system, or a specific category when one element, such as a logo, is the focus.
Select a new-identity category for a first-time system, or a rebrand category when updating or repositioning an existing identity.
Where available, choose the subcategory that best matches the organization or industry behind the work.
Choose what judges should assess most: the full system, logo, guidelines, motion identity or individual applications.
Enter additional categories only when each reflects a distinct aspect of the work. A separate fee applies to each category.
If none fits, select New Category and explain the organization, scope of work and creative objective.
Corporate Identity entries are evaluated through a blind judging process by an international panel of experienced professionals from agencies, brands, studios and creative organizations.
France
CREATIVE DIRECTOR, MCCANN PARIS
United States
Creative Director Brand Design, R/GA
Mexico
Group Creative Director , PepsiCo
Netherlands
Global Head of Communications, Culture & Connections, Diageo
Colombia
Head of Art, TBWA COLOMBIA
Mexico
Marketing Manager, Qualcomm Technologies
Entrant information is removed during evaluation to help support fairness and reduce potential bias.
Each submission is assessed according to five areas:
Create or sign in to your MUSE Creative Awards account.
Add your project information, select the relevant Advertising categories and upload your supporting materials.
Your completed submission is assigned to the international jury for blind evaluation.
Entries meeting the required judging standards receive the appropriate MUSE distinction.
Eligible work may include complete brand and corporate identity systems, logos, symbols, rebrands, identity refreshes, guidelines, stationery, digital identities, product identities and specialized organizational identities.
Branding agencies, graphic design studios, creative agencies, brands, in-house teams, design consultancies, marketing teams, independent designers and brand strategists worldwide may submit eligible work.
Yes. Select the logo-specific subcategory when the logo or symbol is the primary work being evaluated.
A complete identity entry should present the central creative idea and enough coordinated components and applications to demonstrate how the system works consistently across relevant contexts.
Yes. The same work may be submitted into multiple relevant categories. A separate entry fee applies to each category selected.
Use Corporate Identity when the enduring visual identity system is the primary work.
Use Marketing & Promotional when a time-bound campaign, promotion or individual marketing material is the main creative achievement.
Use Corporate Identity when the complete identity system is being evaluated.
Use Typography when the letterforms, typeface or typographic expression are the primary creative achievement.
Present your corporate identity work on the international stage. Choose the category that best represents your identity system and submit it for evaluation by an international panel of creative professionals.