Promotional
Auntea Jenny Year of the Horse CNY Collection
Entrant: Auntea Jenny (Shanghai) Industrial Co., Ltd.
Platinum Winner 2026 China
MUSE Marketing & Promotional Awards
Award-Winning Advertising Work
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MUSE Marketing & Promotional Awards
The MUSE Marketing & Promotional Awards category is the dedicated Marketing & Promotional category within the MUSE Creative Awards. It recognizes marketing materials and promotional executions that combine clear objectives, creative thinking, persuasive communication and effective audience engagement.
Open to marketing agencies, creative studios, brands, in-house teams, production companies and independent professionals worldwide, the category provides an international platform for promotional campaigns, sales materials, branded merchandise, displays, corporate gifts and other marketing communications.
The category welcomes eligible work submitted by:
Explore the available subcategories for marketing collateral, promotional campaigns, branded merchandise, corporate gifts, sales materials, retail displays and other promotional executions.
Select the category that most accurately represents the primary purpose, format and audience experience of your work.
Printed materials enhanced with augmented reality, scannable content, or digital features that create an interactive experience.
Multi-page materials presenting information about a company, product, service, program, or campaign.
Branded calendars combining practical date planning with promotional content, imagery, or organizational identity.
Structured publications displaying a collection of products, services, works, or offerings with supporting information.
Original characters developed to represent a brand, campaign, story, product, service, or audience experience.
A comprehensive introduction to an organization, covering its identity, history, capabilities, services, and achievements.
Cover artwork created for books, music releases, films, games, or other published and recorded media.
Single-sheet promotional materials communicating an offer, event, product, service, or campaign message.
Instructional or informational materials helping audiences understand, navigate, use, or participate in something.
Small graphic symbols designed to represent actions, features, information, categories, or brand concepts.
Original visual artwork created to explain, decorate, interpret, or strengthen a promotional message.
Visual presentations that organize data, processes, or complex information into a clear and engaging format.
Designed invitations and greeting cards created for events, announcements, celebrations, or relationship-building.
Coordinated materials providing media, sales, or business audiences with branded information and promotional resources.
Designed food and beverage listings that communicate offerings, pricing, hierarchy, and a dining brand’s character.
Compact mailed or distributed cards used for announcements, promotions, invitations, or brand communication.
A single poster designed to promote or communicate an event, product, service, campaign, or public message.
A coordinated series of posters connected by a shared concept, message, purpose, or visual direction.
Branded materials or executions created to increase awareness, encourage participation, or support sales and marketing.
Custom promotional merchandise or nonstandard branded items created for campaigns, events, gifting, or audience engagement.
Marketing materials that communicate environmental responsibility or use resource-conscious production, materials, and design practices.
Branded apparel designed for promotion, merchandise, events, campaigns, communities, or organizational identity.
Identify the goal: launch a product, support sales, promote an event, reward customers or increase brand visibility.
Choose the subcategory that best matches the finished work, such as a brochure, sales kit, branded item, packaging or retail display.
Enter one item as a single execution. Choose a campaign, program or series when coordinated pieces form one promotional initiative.
Consider whether audiences encountered the work in retail, at an event, through direct communication, on packaging or in a sales presentation.
Choose what the work does best. If advertising, identity, branded content, events or strategy is the focus, consider a related category.
Enter additional categories only when each represents a distinct aspect of the work. A separate fee applies to each category.
If none fits, select New Category and describe the work’s format, marketing purpose and intended audience.
Marketing & Promotional entries are evaluated through a blind judging process by an international panel of experienced professionals from agencies, brands and creative organizations.
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United Kingdom
Founder & Creative Director, ifour creative agency
Mexico
Marketing Manager, Qualcomm Technologies
United States
Creative Director + Director, Studio Farland
United States
Chief Creative Officer, brandRUSSO
Denmark
Creative Director, IKEA
Colombia
Head of Art, TBWA COLOMBIA
Entrant information is removed during evaluation to help support fairness and reduce potential bias.
Each submission is assessed according to five areas:
Create or sign in to your MUSE Creative Awards account.
Add your project information, select the relevant Advertising categories and upload your supporting materials.
Your completed submission is assigned to the international jury for blind evaluation.
Entries meeting the required judging standards receive the appropriate MUSE distinction.
Eligible work may include complete brand and corporate identity systems, logos, symbols, rebrands, identity refreshes, guidelines, stationery, digital identities, product identities and specialized organizational identities.
Branding agencies, graphic design studios, creative agencies, brands, in-house teams, design consultancies, marketing teams, independent designers and brand strategists worldwide may submit eligible work.
Yes. Select the logo-specific subcategory when the logo or symbol is the primary work being evaluated.
A complete identity entry should present the central creative idea and enough coordinated components and applications to demonstrate how the system works consistently across relevant contexts.
Yes. The same work may be submitted into multiple relevant categories. A separate entry fee applies to each category selected.
Use Corporate Identity when the enduring visual identity system is the primary work.
Use Marketing & Promotional when a time-bound campaign, promotion or individual marketing material is the main creative achievement.
Use Corporate Identity when the complete identity system is being evaluated.
Use Typography when the letterforms, typeface or typographic expression are the primary creative achievement.
Present your corporate identity work on the international stage. Choose the category that best represents your identity system and submit it for evaluation by an international panel of creative professionals.