MUSE Gold

2018

Ad Victorem Logo Design

Entrant Company

Ad Victorem

Category

Corporate Identity - Logo

Client's Name

Ad Victorem

Country / Region

United States

The Ad Victorem agency was inspired by the origin of its founders last name Wiktor, which is derived from the Latin name Victor. Ad Victorem is based on the phrase Latin "Ad Victorem Spolias" ?To The Victor Go The Spoils. The logo was formed out of the "Renaissance theme" using symbolism and imagery of Roman legions carrying banners into battle provided inspiration for the logo.

The logo had to be easily recognizable, simple, memorable and meaningful - not an easy task. The "victory flag" emerged as symbol for the agency, just as it was used during times of battle. Soldiers gave priority to the flags of their regiments and many would sacrifice their lives defending it to protect it from enemy capture. Just as many countries honor their flag during their national anthems, there's great loyal towards the symbol of flag. The end result, fit the narrative crafted from the name of the agency and the foundation of principles from which we created Ad Victorem.

Credits

Anthony Wiktor
Freddy J. Nager
More Gold Winners
Video
2018
MUSE Advertising Awards - The Country Inn
Country Inn

Entrant Company

Robert Peak Design

Category

Video - Hotel / Lodging

Country / Region

United States

Corporate Identity
2018
MUSE Advertising Awards - Hunter Whitney Logo
Hunter Whitney Inc.

Entrant Company

Andy Dunmire

Category

Corporate Identity - Logo

Country / Region

United States

Video
2018
MUSE Advertising Awards - MINI Motoring School
BMW Performance Center

Entrant Company

RITTA

Category

Video - Automotive

Country / Region

United States

Video
2018
MUSE Advertising Awards - Core Power Unleash Your Awesome

Entrant Company

Upshot

Category

Video - TV Ad

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy