United States

2018

Ad Victorem Logo Design

Entrant Company

Ad Victorem

Category

CORPORATE IDENTITY (NEW)

Client's Name

Ad Victorem

Sub-Category

Logo

The Ad Victorem agency was inspired by the origin of its founders last name Wiktor, which is derived from the Latin name Victor. Ad Victorem is based on the phrase Latin "Ad Victorem Spolias" ?To The Victor Go The Spoils. The logo was formed out of the "Renaissance theme" using symbolism and imagery of Roman legions carrying banners into battle provided inspiration for the logo. The logo had to be easily recognizable, simple, memorable and meaningful - not an easy task. The "victory flag" emerged as symbol for the agency, just as it was used during times of battle. Soldiers gave priority to the flags of their regiments and many would sacrifice their lives defending it to protect it from enemy capture. Just as many countries honor their flag during their national anthems, there's great loyal towards the symbol of flag. The end result, fit the narrative crafted from the name of the agency and the foundation of principles from which we created Ad Victorem.

Credits

Anthony Wiktor
Freddy J. Nager
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