2018

ADTRAN R&D Summit

Entrant Company

ADTRAN

Category

Integrated Marketing - Event Marketing

Client's Name

ADTRAN

Country / Region

United States

The first annual 2017 R&D Summit was an on-campus event specifically for the internal employees who create the products and services that are the heart of what ADTRAN is all about. The branding for this event was focused on discovery to encourage the Research and Development teams at ADTRAN to reignite their passion for what they do everyday. To be curious, try new things, and innovate with the passion, tenacity, and fearlessness that they did as a child.