Netherlands

2018

Earth Screwing

Entrant Company

Ambassadors

Category

VIDEO

Client's Name

Greenchoice

Sub-Category

Animation

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about. We built upon the brands unique "rebellious" heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign, we ask consumers to stop "earth screwing", which means less talk and more action when it comes to saving the planet. To bring this message to life a traditional animation technique, cut-out animation, was updated to the digital age. Several photo collage and digital animation techniques, to recreate all the imperfections that make the traditional technique so unique, where applied for this film.

Credits

Rink Hof, Stelios Nikolaou
Remco Marinus
Merien Kunst
Vincent Lammers
Maureen van der Hout, Iris van den Akker, Nick Groenenveld
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