Earth Screwing

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about. We built upon the brands unique "rebellious" heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign, we ask consumers to stop "earth screwing", which means less talk and more action when it comes to saving the planet. To bring this message to life a traditional animation technique, cut-out animation, was updated to the digital age. Several photo collage and digital animation techniques, to recreate all the imperfections that make the traditional technique so unique, where applied for this film.