MUSE Platinum

2018

Earth Screwing

Entrant Company

Ambassadors

Category

Video - Animation

Client's Name

Greenchoice

Country / Region

Netherlands

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about.
We built upon the brands unique "rebellious" heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign, we ask consumers to stop "earth screwing", which means less talk and more action when it comes to saving the planet.
To bring this message to life a traditional animation technique, cut-out animation, was updated to the digital age. Several photo collage and digital animation techniques, to recreate all the imperfections that make the traditional technique so unique, where applied for this film.

Credits

Rink Hof, Stelios Nikolaou
Remco Marinus
Merien Kunst
Vincent Lammers
Maureen van der Hout, Iris van den Akker, Nick Groenenveld
More Platinum Winners
Video
2018
MUSE Advertising Awards - AVISTA OIL Hyperlapse
AVISTA OIL Deutschland GmbH

Entrant Company

by Kuchel GmbH

Category

Video - Corporate

Country / Region

Germany

Video
2018
MUSE Advertising Awards - Only at de Bijenkorf
de Bijenkorf

Entrant Company

Ambassadors

Category

Video - Animation

Country / Region

Netherlands

Advertising
2018
MUSE Advertising Awards - Real Coffee Break
Sao Braz Coffee Shop

Entrant Company

Agência Um

Category

Advertising - Advertising Campaign

Country / Region

Brazil

Marketing & Promotional
2018
MUSE Advertising Awards - Polygravia Greeting Card 2018

Entrant Company

Mashka

Category

Marketing Branding & Promotional - Invitation / Greeting Card

Country / Region

Switzerland