MUSE Platinum

2018

Apothecary Playing Cards

Entrant Company

Shung Shung

Category

Corporate Identity - Packaging Series

Client's Name

Seasons Playing Cards, LTD

Country / Region

United States

In a world going more digital, Shung Shung explored the opposite by turning the ephemeral into the physical. The approach transforms invisible concepts and ideas into a handcrafted user experience. The Apothecary, as a purveyor of curiosity and wonder, became the inspired theme to create a world where these “intangibles” became real elements which could be harvested and pressed into physical packs for prescription in response to our every day digital lives. The packaging features gold intaglio engravings, hand gilding, and touch-responsive inks to create a feedback-based interactive experience between packaging and customer meant to leave a lasting impression.

Credits

Alexander Chin
More Platinum Winners
Video
2018
MUSE Advertising Awards - Because We Can (Ocean)

Entrant Company

Fiction Films (Munich)

Category

Video - Business to Business

Country / Region

United States

Video
2018
MUSE Advertising Awards - Ride Upon The Storm (Herrens Veje)

Entrant Company

Benny Box

Category

Video - TV Series / Episodes

Country / Region

Denmark

Corporate Identity
2018
MUSE Advertising Awards - Casas do Côro
Casas do Côro

Entrant Company

Omdesign

Category

Corporate Identity - Packaging Single

Country / Region

Portugal

Video
2018
MUSE Advertising Awards - 985 DAYS
Clim

Entrant Company

Clim

Category

Video - Personal

Country / Region

Spain