Germany

2018

Tradition meets modernity — brand development for a Senegalese hotel

Entrant Company

CRENEO

Category

CORPORATE IDENTITY (NEW)

Client's Name

Auberge Yoro Foula

Sub-Category

Business Card

Customer The Auberge Yoro Foula is a hotel in Medina Yoro Foula / Senegal. Government members and aid organizations are the primary target group. Project CRENEO developed a word-image brand, the corporate design and the associated business equipment. Inspired by the colorful clothing design of the inhabitants and there characteristic henna tattoos, a pattern was developed. The felixible pattern design runs through all communication channels. The color code is based on the colors of the Senegal flag. The character of the fonts family creates an exciting counterpoint to the geometric shapes of the pattern design.

Credits

Alexander Willuweit
More Gold Winners
2018
United States
Mellow Mushroom

Entrant Company

3 Owl

Sub Category

Restaurant

2018
Australia

Entrant Company

Creativa Videos

Sub Category

Health & Fitness

2018
United Kingdom

Entrant Company

ifour

Sub Category

Design / Web Agency

2018
United States
Mercedes-Benz

Entrant Company

CraneMorley

Sub Category

E-Learning