Tradition meets modernity — brand development for a Senegalese hotel

Customer
The Auberge Yoro Foula is a hotel in Medina Yoro Foula / Senegal. Government members and aid organizations are the primary target group.

Project
CRENEO developed a word-image brand, the corporate design and the associated business equipment. Inspired by the colorful clothing design of the inhabitants and there characteristic henna tattoos, a pattern was developed. The felixible pattern design runs through all communication channels. The color code is based on the colors of the Senegal flag. The character of the fonts family creates an exciting counterpoint to the geometric shapes of the pattern design.