2018
Superba! A Peppermint Kick to the Chompers!
Entrant Company
Dollar Shave Club
Category
Video - Consumer Product / Services
Client's Name
Dollar Shave Club
Country / Region
United States
For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.
Credits
Entrant Company
Visual Creatives
Category
Corporate Identity - Corporate Identity Guide
Country / Region
United States
Entrant Company
Avid Creative
Category
Corporate Identity - Logo
Country / Region
Canada
Entrant Company
Saxo Bank
Category
Video - TV Ad Campaign
Country / Region
Denmark
Entrant Company
Upshot
Category
Strategic Programs - Interactive Brand Experience
Country / Region
United States