2018
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For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.
Credits
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Paradise London
Category
Corporate Identity - Logo
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United Kingdom
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QA Graphics
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Video - Motion Graphics
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United States
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Lisa Gorham Creative
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Marketing Branding & Promotional - Illustration
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United States
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Creativa Videos
Category
Video - Health & Fitness
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Australia