2018
Superba! A Peppermint Kick to the Chompers!
Entrant Company
Dollar Shave Club
Category
Video - Consumer Product / Services
Client's Name
Dollar Shave Club
Country / Region
United States
For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.
Credits
Entrant Company
DynamiX
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
Zoo Group
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Australia
Entrant Company
The Mint Museum
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
ADTRAN
Category
Integrated Marketing - Event Marketing
Country / Region
United States