2018

Superba! A Peppermint Kick to the Chompers!

Entrant

Dollar Shave Club

Category

Video - Consumer Product / Services

Client's Name

Dollar Shave Club

Country / Region

United States

For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.