2018
Superba! A Peppermint Kick to the Chompers!
Entrant Company
Dollar Shave Club
Category
Video - Consumer Product / Services
Client's Name
Dollar Shave Club
Country / Region
United States
For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.
Credits
Entrant Company
QA Graphics
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
Studio Erla & Jonas
Category
Outdoor Advertising - Billboard
Country / Region
Iceland
Entrant Company
LHWH Advertising & PR
Category
Website - Health
Country / Region
United States
Entrant Company
Labcyte Inc.
Category
Website - Biotechnology
Country / Region
United States