This sequence is about McLuhan's famous quote "The medium is the message" infused with Greek mythology, Gemini. We adopted the story of Gemini and paralleled their story with the history of media; their secret birth, sisterhood, and death/resurrection along with letterpress printing, broadcast transmutation, and computer/AI world. Carefully composed shots allow the viewer to experience our poetic imagination of the story that we have arranged. We made sure the visual rhythm was achieved in the manner of visual poetry by repetition of imagery.
Interactive Brand Experience
Brand Strategy Campaign