MUSE Gold

2019

Rheumatoid Arthritis and Psoriatic Arthritis Virtual Reality Experience

Entrant Company

Tipping Point Media

Category

Experiential & Immersive - Virtual Reality

Client's Name

Confidential

Country / Region

United States

Tipping Point Media (TPM) recognizes that many adults are kinesthetic learners and retain information best when it is experienced first hand. We immediately saw the potential educational value of Virtual Reality (VR) technology. Utilizing this technology, we were able to take users through a deep dive of two disease states; Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA). This VR experience is comprised of three parts:
<br><br>

<b>Cellular Signaling in the Immunopathogenesis of RA and PsA</b><br>
This section takes users through a journey at both the cellular and molecular levels to learn about the mechanism of disease of inflammatory signaling. Through this interactive experience, users are able to learn about the role of immune cells, the cytokines involved in the inflammatory signaling pathway, and the role of JAK proteins in the inflammatory cascade.<br><br> <br>

<b>Rheumatoid Arthritis (RA) Patient Journey</b><br>
This section of the VR experience simulates the RA pain patients experience through visual, auditory, and haptic effects, while going through daily activities. Through this simulation users are also able to see the patients swollen joints and joint deformity.
<br><br> <br>

<b> Psoriatic Arthritis (PsA) Patient Journey</b><br>
Through this simulation, users are able to experience PsA through a patient perspective by seeing the patients swollen fingers, skin plaques, inflamed joints, joint deformity, and also see how the pain affects them while doing activities such as playing basketball, and a video game.

More Gold Winners
Website
2019
MUSE Advertising Awards - Cooper Perkins
Cooper Perkins

Entrant Company

SevenDesign

Category

Website - Portfolio

Country / Region

United States

Video
2019
MUSE Advertising Awards - BRANDORA EXPRESS CINEMATIC ECARD

Entrant Company

Brandora

Category

Video - Animation

Country / Region

United States

Website
2019
MUSE Advertising Awards - PA CareerLink Philadelphia
Philadelphia Works, Inc.

Entrant Company

Key Medium

Category

Website - Employment (NEW)

Country / Region

United States

Publication
2019
MUSE Advertising Awards - Patriot Tales Comic Book
Valley Forge Tourism & Convention Board

Entrant Company

Valley Forge Tourism & Convention Board

Category

Publication - Other Publication ___

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy