MUSE Gold

2019

Rheumatoid Arthritis and Psoriatic Arthritis Virtual Reality Experience

Entrant

Tipping Point Media

Category

Experiential & Immersive - Virtual Reality

Client's Name

Confidential

Country / Region

United States

Gallery

About The Entry

Tipping Point Media (TPM) recognizes that many adults are kinesthetic learners and retain information best when it is experienced first hand. We immediately saw the potential educational value of Virtual Reality (VR) technology. Utilizing this technology, we were able to take users through a deep dive of two disease states; Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA). This VR experience is comprised of three parts:
<br><br>
<b>Cellular Signaling in the Immunopathogenesis of RA and PsA</b><br>
This section takes users through a journey at both the cellular and molecular levels to learn about the mechanism of disease of inflammatory signaling. Through this interactive experience, users are able to learn about the role of immune cells, the cytokines involved in the inflammatory signaling pathway, and the role of JAK proteins in the inflammatory cascade.<br><br> <br>
<b>Rheumatoid Arthritis (RA) Patient Journey</b><br>
This section of the VR experience simulates the RA pain patients experience through visual, auditory, and haptic effects, while going through daily activities. Through this simulation users are also able to see the patients swollen joints and joint deformity.
<br><br> <br>
<b> Psoriatic Arthritis (PsA) Patient Journey</b><br>
Through this simulation, users are able to experience PsA through a patient perspective by seeing the patients swollen fingers, skin plaques, inflamed joints, joint deformity, and also see how the pain affects them while doing activities such as playing basketball, and a video game.

Featured Media

More Gold Winners
Website
2019
2019 MUSE Creative Awards Winner - AI Portraits - how AI sees you

Entrant

MIT-IBM Watson AI Lab

Category

Website - Web App

Country / Region

United States

Website
2019
2019 MUSE Creative Awards Winner - MOXY — Software & Design Studio

Entrant

MOXY

Category

Website - Experimental

Country / Region

Portugal

Video
2019
2019 MUSE Creative Awards Winner - Building the Future

Entrant

Slow Clap Productions

Category

Video - Branding

Country / Region

United States

Video
2019
2019 MUSE Creative Awards Winner - Breakthrough
Conquer Cancer Foundation

Entrant

True North Inc.

Category

Video - Medical

Country / Region

United States