2019
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Client's Name
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Tipping Point Media (TPM) recognizes that many adults are kinesthetic learners and retain information best when it is experienced first hand. We immediately saw the potential educational value of Virtual Reality (VR) technology. Utilizing this technology, we were able to take users through a deep dive of two disease states; Rheumatoid Arthritis (RA) and Psoriatic Arthritis (PsA). This VR experience is comprised of three parts:
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<b>Cellular Signaling in the Immunopathogenesis of RA and PsA</b><br>
This section takes users through a journey at both the cellular and molecular levels to learn about the mechanism of disease of inflammatory signaling. Through this interactive experience, users are able to learn about the role of immune cells, the cytokines involved in the inflammatory signaling pathway, and the role of JAK proteins in the inflammatory cascade.<br><br> <br>
<b>Rheumatoid Arthritis (RA) Patient Journey</b><br>
This section of the VR experience simulates the RA pain patients experience through visual, auditory, and haptic effects, while going through daily activities. Through this simulation users are also able to see the patients swollen joints and joint deformity.
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<b> Psoriatic Arthritis (PsA) Patient Journey</b><br>
Through this simulation, users are able to experience PsA through a patient perspective by seeing the patients swollen fingers, skin plaques, inflamed joints, joint deformity, and also see how the pain affects them while doing activities such as playing basketball, and a video game.
Entrant Company
Snapshot Interactive
Category
Content Marketing - Email Marketing / Newsletter
Country / Region
United States
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Promoqube
Category
Content Marketing - Branded Content
Country / Region
United States
Entrant Company
Vimax Media
Category
Website - Magazine
Country / Region
United States
Entrant Company
CXO Strategies FZ LLC
Category
Integrated Marketing - Product Branding
Country / Region
Uganda