United Kingdom

2019

Brain

Entrant Company

Smoke & Mirrors

Category

Advertising

Client's Name

Concept piece - Wacom not an official client

Sub-Category

Magazine AD Single

To create an A4 ad for Pitch magazine's 'Mavericks' issue. <br><br>That was literally it. <br><br>We began by looking at dictionary definitions of the work 'maverick', then set about trying to incorporate that into what we do each and every day-using our brains to create, using the best tools in the process. <br><br>In doing so, we created a Wacom pen in CG and began to manipulate it into a brain shape. We experimented with more abstract forms initially, shaping the pens flat on a background like an abstract brain pattern. After much research and development, we came up with the standard brain shape.<br><br>We only used the right side of the brain as it was the creative side. We came up with two outputs- one of the internal and one external of the brain itself.<br><br>We then lit this so it really took pride of place and wrote our own definition of us, the 'mavericks', in a dictionary format.<br><br>Overall, a creative project and one we enjoyed enormously.

Credits

Luke Reade
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2019
Sweden
St1

Entrant Company

Garbergs

Sub Category

TV Ad

2019
Canada
Harley-Davidson Canada

Entrant Company

Zulu Alpha Kilo

Sub Category

Automotive

2019
Canada
Spectrum Tide

Entrant Company

NEEZO Studios

Sub Category

Real Estate

2019
United States
National Museum of Women in the Arts

Entrant Company

Tronvig Group

Sub Category

Outdoor Campaign