United Kingdom

2019

Brain

Entrant Company

Smoke & Mirrors

Category

Advertising

Client's Name

Concept piece - Wacom not an official client

Sub-Category

Magazine AD Single

To create an A4 ad for Pitch magazine's 'Mavericks' issue. <br><br>That was literally it. <br><br>We began by looking at dictionary definitions of the work 'maverick', then set about trying to incorporate that into what we do each and every day-using our brains to create, using the best tools in the process. <br><br>In doing so, we created a Wacom pen in CG and began to manipulate it into a brain shape. We experimented with more abstract forms initially, shaping the pens flat on a background like an abstract brain pattern. After much research and development, we came up with the standard brain shape.<br><br>We only used the right side of the brain as it was the creative side. We came up with two outputs- one of the internal and one external of the brain itself.<br><br>We then lit this so it really took pride of place and wrote our own definition of us, the 'mavericks', in a dictionary format.<br><br>Overall, a creative project and one we enjoyed enormously.

Credits

Luke Reade
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