https://www.iiba.org/

IIBA is a non-profit professional association dedicated to the field of business analysis, supporting the recognition of the profession, and working to maintain the global standard for certification within the industry.<br> <br>IIBA engaged Brightfind to redesign and replatform www.iiba.org, providing a new look and feel, improving the IIBA content creator and end-user experience, and ultimately increasing IIBA member engagement on the website.<br> <br>IIBA identified the factors for pursuing a website redesign:<br> <br>? A focus on membership growth.<br>? A goal of improving customer experience of members, partners, and the business analysis professional community while maximizing functionality and efficiency.<br>? An interest in implementing an integrated solution that will support content management strategy.<br>? A need to present an engaging, interactive, and modern website.<br>? The ability to help customers find what they are looking for and find it faster. IIBA expressed interest in improving website navigation, improving search functionality, and deliveingr personalized content.<br> <br>Some of the key goals and objectives of the project:<br> <br>? Develop content management strategy and system to double IIBA membership to 60,000 members in 3 years<br>? Implement scalable processes and systems to increase membership with a minimum increase in IIBA operational activities<br>? Develop an information architecture that improves findability of content and supports search engine optimization (SEO) best practices.<br>? Implementation of Episerver content management solution<br>? Incorporate Brightfind user experience and accessibility recommendations into the Episerver implementation<br>? Introduce more multimedia content to promote deeper constituent engagement<br>? Utilize calls to action and internal advertising to drive users to important content<br>? Provide personalized content focused on specific stakeholder groups, membership status, and member area of interest<br>? Leverage the CMS to promote and communicate about events and products<br> <br>Brightfind developed a design system for IIBA that uses bold typography, a strategic and energetic color palette, and a well-crafted responsive layout that feels engaging and modern.<br> <br><br>