MUSE Silver

2020

RNL National Conference Swag Box

Entrant Company

RNL

Category

Marketing & Promotional - Promotional

Client's Name

Country / Region

United States

RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions, transformed its 34th annual national conference into an immersive virtual event for higher education professionals. The event was held July 8-9 and over 1,400 attendees participated in the virtual event.

The 2020 RNL National Conference presented a wide range of topics on enrollment management and student success for undergraduate, graduate, and online students, including campus marketing, student recruitment, financial aid, student persistence, and educational completion. The event will provided three key experiences to engage, inform, and entertain the attendees.

The 2020 conference was originally planned for Chicago, so instead, RNL delivered that experience virtually through Chicago-themed environments for sessions, virtual tours of historic landmarks, and events such as virtual yoga at Millenium Park. Each registrant also received a Chicago-themed “swag box” that featured Garrett's popcorn, handmade Chicago pizza cookies, and other promotional items. The design of the box featured the iconic Chicago theatre.

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