Northwell Health - Together We Well,

Northwell Health “Fearless Leader” uses the power of animated storytelling to depict New York’s fight against the COVID-19 pandemic. The campaign centers on the story of a young girl who rallies New Yorkers to assist health care workers in the pandemic. The 30-second television ad begins with a hero girl inside a Northwell hospital during the height of the patient surge that overwhelmed metro New York hospitals in late March. She witnesses firsthand the devastation COVID-19 leaves upon patients, and the tireless commitment of caregivers on the front lines. She then leads the chorus of appreciation during the celebratory “clap out” that’s become iconic of the pandemic, honoring those who have been discharged from the facility. Outside the hospital, the girl spreads optimism among community members — pizza delivery workers, sanitation employees and even pigeons — leading into the ad’s climax, when the girl embraces encouraging words from a Northwell physician and strikes the “giant coronavirus” down with a mythical sword. The TV spot also features the renowned, culturally inspiring beat poet IN-Q, whose emotional voice rallies communities to fight COVID-19 with “love.”