2020
Entrant Company
Category
Client's Name
Country / Region
Laurel Road was a new brand with minimal brand recognition and almost no awareness. Potential customers were located across the entire country but they lacked the budget to do a true nationwide push. Their target audience was significantly smaller than the population as a whole because it was limited to people with student loan debt. The success of their national digital efforts was limited due to a lack of brand awareness and limited opportunity for depth of sale in their digital messaging.
Without the budget, we identified key markets that have high numbers of potential consumers and are easier to generate awareness cost effectively. We increased the effectiveness of their digital efforts by launching a YouTube video campaign with national reach.
Credits
Entrant Company
Maverick Media
Category
Advertising - Online AD (Single)
Country / Region
United Kingdom
Entrant Company
Crunchyroll
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
Responsive Spaces
Category
Strategic Program - Interactive Brand Experience
Country / Region
Austria
Entrant Company
JMarketing Agency
Category
Website - Home Page / Landing Page
Country / Region
Hong Kong SAR