2020
Entrant Company
Category
Client's Name
Country / Region
Laurel Road was a new brand with minimal brand recognition and almost no awareness. Potential customers were located across the entire country but they lacked the budget to do a true nationwide push. Their target audience was significantly smaller than the population as a whole because it was limited to people with student loan debt. The success of their national digital efforts was limited due to a lack of brand awareness and limited opportunity for depth of sale in their digital messaging.
Without the budget, we identified key markets that have high numbers of potential consumers and are easier to generate awareness cost effectively. We increased the effectiveness of their digital efforts by launching a YouTube video campaign with national reach.
Credits
Entrant Company
Bratus Agency
Category
Corporate Identity - Corporate Identity / Other
Country / Region
Vietnam
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant Company
Gallagher & Associates
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
United States
Entrant Company
Box of Wishes
Category
Experiential & Immersive - Experiential & Immersive / Other
Country / Region
United States