2020
Welcome To Legal
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Legal Sea Foods
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant Company
DH,LO Creative Boutique
Category
Corporate Identity - Brand Identity
Country / Region
Brazil
Entrant Company
Miami Ad School
Category
Student Submission - Student Web / App
Country / Region
Canada
Entrant Company
Third and Grove
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
ValueLabs
Category
Corporate Identity - Logos
Country / Region
India