BetMonarch

THE INSIGHT_ As long as there have been people, people have invented sports to bet on. Jump cut to the spring of 2020. Professional sports have suspended their seasons. Just in time for sports betting to go live in Colorado. Opening the door to big players like Draft Kings, Fanduel, Bet Rivers to swoop in and start collecting market share.

Meanwhile, people have been entertaining themselves through a quarantine period. Continuing mankind’s long tradition of inventing new sports worthy of wagering. These invented sports have yielded a cornucopia of brilliant, humorous, and downright ridiculous found footage.

However, BetMonarch is the only locally owned and managed Sportsbook app in Colorado. If we could find a timely and relevant way to celebrate the ingenuity of these crafty quarantine athletes, we might be able to breakthrough the clutter, and get some attention for this underdog app just in time for real sports to return.

THE EXECUTION_ Introducing The Invented Sports League.
Partnering with the audio engineering and sound design powerhouse Coupe Studios in Boulder, we hand crafted a series of five videos designed for pre-roll and paid social placements featuring athletic competitions as complex as the Solo Soft-Slap Championships, as thrilling as The Endurance Spectating League’s Snail Race Viewing Challenge, Mop League Domestic Cat Curling Association, Synchronized Trampoline Dachshund Doubles, and the Macaw’s thrilling come-from-behind victory in the Tour De Parrot.