2020

Cruel Intentions Theatrical Re-Release

Entrant

Viking Social Agency

Category

Social Media - Social Media Campaign

Client's Name

Sony Pictures Entertainment

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Cruel Intentions Theatrical Re-Release by Viking Social Agency (Image 1)

MUSE Creative Awards Winner – Cruel Intentions Theatrical Re-Release by Viking Social Agency (Image 2)

MUSE Creative Awards Winner – Cruel Intentions Theatrical Re-Release by Viking Social Agency (Image 3)

MUSE Creative Awards Winner – Cruel Intentions Theatrical Re-Release by Viking Social Agency (Image 4)

MUSE Creative Awards Winner – Cruel Intentions Theatrical Re-Release by Viking Social Agency (Image 5)

About The Entry

We were challenged to create an engaging social campaign for the fans of Cruel Intentions. We developed on content that tapped into current culture while maintaining that sense of nostalgia that surrounds the beloved classic. Focusing on a cross-platform campaign, we created content for Facebook, Instagram, and Twitter as well as a targeted media campaign promoting the one-week only re-release.