MUSE Gold

2020

PCBC Show 2019

Entrant Company

THE EXHIBIT COMPANY

Category

Advertising - Trade Show / Exhibit

Client's Name

American Standard

Country / Region

United States

In the American Standard brand area, The Exhibit Company built three multipurpose movable white walls for product display. Each wall consisted of a shower head kit which was mounted on a removable box to give it some depth on the wall. Design and engineering allowed for mobility of these walls, which was necessary to ease installation thereby reducing costs. Between each wall we created recessed areas to display a mirror, vanity and faucet.
A pre-assembled cabinet showcasing several additional faucets and sinks opposed the three walls and completed the interior of the stand.
Within the DXV brand area, we created a custom tile and grout wall with mounted products. Because of weight concerns, the wall was built in two sections. After the two halves were positioned, the joint line was grouted on site for a seamless finish. Mounted to the tile wall was a vanity, a complete shower kit, a Halo-lit mirror and a shower barrier. A wall was built to complete the shower vignette and separate the faucet display from the bathroom vignette. An elegant fabric graphic and a monitor were used in conjunction with the faucet display to finalize the DXV area.

The Grohe display also included a heavy custom tile wall with products mounted. This wall created a challenge because of the number of mounting holes that needed to be drilled. TEC incorporated a custom shower head display into the overhead canopy which created tremendous space savings. To compensate for the increased weight, we adjusted anchor points on the structure to make sure everything was safe to hang.

All three brands were showcased on an aisle facing wall of the exhibit. One section had a TV with working demo products. We positioned the main graphic display in the middle and utilized hidden SEG corner posts to extend the functional size and impact of the graphic. The third section included additional products complemented by a monitor. Fabric graphic construction of these areas helped to manage weight.

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