eCommerce Mobile App

Arc'teryx is a brand built on trailblazing and covering new ground, Arc’teryx needed to stay on the cusp of the digital curve. So they wanted to launch a new mobile app that would catalyze their transformation into a mobile-first eCommerce leader. With users logging in all over the world from the backcountry to the boardroom, Arc’teryx needed an app that would work effectively, even in areas with lower connectivity. Instant access to data was also key, to allow the Arc’teryx team to make informed choices about their next inventory and promotion decisions. In order to build a stylish and reliable app, we approached this challenge from three different perspectives. We unified the UX into one visually rich, intuitive, and seamless interface. We introduced new selection features to give customers a fast and easy way to make decisions. Visual components were created to ensure that the website and app delivered a consistent CX and created a connected narrative. We built the app using React Native. Easy-to-edit product and content blocks are enhanced by articles, videos, and a customizable news feed. Integrated services we built in to support advanced functions, including a search field, geolocation maps, and a sales portal. To stimulate conversation we gave the users the ability to upload photos and share experiences on the app to their heart’s content. Built-in unified data tracking tools made it simple for the Arc’teryx team to set their own metrics and track engagement directly. Cache function was streamlined and images uploading was made sequentially, to speed up the user experience.