Singapore

2020

Standard Chartered Singapore Marathon 2018 - Ours to Run

Entrant Company

Paradox Media Pte Ltd

Category

Integrated Marketing

Client's Name

Standard Chartered Bank

Sub-Category

Event Marketing

It is a privilege to be able to develop the campaign for Standard Chartered Singapore Marathon (SCSM) 2018, simply because it is undoubtedly the biggest marathon event in Singapore. The challenge is to set new expectations given that SCSM is already a household name since its inception in 2002. With this campaign, the event drew tens of thousands of athletes from 127 countries, pursuing their passion for running together as one. While it is hailed as the marathon of the year, the campaign aims to increase participation rate especially appealing to runners staying on the sidelines. To unite and give acknowledgment to the community of runners, we developed the concept of “Ours To Run” to deepen the bond and reach out to other runners to join the tribe. The idea is to shift the mindset of a marathon being overwhelmingly unachievable, reserved only for hardcore athletes to a personal journey of overcoming obstacles under the support and motivation of similar like-minded runners.

Credits

Account Director / Paradox Media Pte Ltd
Sebastian Lee
Senior Account Executive / Paradox Media Pte Ltd
Heidi Tan
Creative Director / Paradox Media Pte Ltd
Lynn Ho
Art Director / Paradox Media Pte Ltd
Colin Yeap
Senior Designer / Paradox Media Pte Ltd
Wang Min
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