India

2020

ValueLabs - Reimagining Identity

Entrant Company

ValueLabs

Category

Corporate Identity

Client's Name

ValueLabs

Sub-Category

Brand Identity

As a pioneer in the IT services domain, ValueLabs has grown to 30 countries and 150 clients with an industry-leading NPS of 80. While reimagining the logo and website, ValueLabs wanted to ensure the experience is simpler for the primary stakeholders – clients and employees (both current and prospective). The new identity was expected to reflect the foundational values that they started with along with positioning them as a leading global technology company. This required a modern, sophisticated look with an easy interface with its clients, employees, and job seekers. With this rebranding, ValueLabs was looking to get more relevant to its stakeholders while articulating its values, offerings, and opportunities. The entire exercise had a strong research background. This included numerous interviews, workshops, and mapping to create the elements. It started with creating a logo which was the essence of branding followed by an effective form, function, behavior, and content to get to the website. It was analyzed from various perspectives - as an information provider, a tool, a touchpoint, a service, a container, an experience center to name a few. Various strategies were employed to make sure that every designer is in the same plane of imagination and the experience is consistent throughout. The new identity received positive feedback from both clients and employees. A few excerpts from the testimonials – Client speak: 'I love it!!! Congratulations on a great move. Great to see you role modeling what you preach, by upgrading your UI/UX!! I really like the talk track and the simplicity of the models.' - President (Digital channels), A global financial services technology provider Employee speaks: ‘The new logo is refreshing. Love the color Keppel on black. The entire rebranding exercise is very inspiring!’

Credits

SVP, Design
Kadambari Sahu
ValueLabs
UXG - ValueLabs
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