2020

Get through the hardships, get online

Entrant

proof.

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

CloudCart Bulgaria

Country / Region

Bulgaria

Gallery

MUSE Creative Awards Winner – Get through the hardships, get online by proof. (Image 1)

MUSE Creative Awards Winner – Get through the hardships, get online by proof. (Image 2)

MUSE Creative Awards Winner – Get through the hardships, get online by proof. (Image 3)

About The Entry

CloudCart is an e-commerce platform that allows businesses to have an online presence and grow.
On the 13th of March, the Bulgarian government put in place a State of Emergency to deal with the pandemic. CloudCart had to shift the tone of its communication to fit what was happening. The shift had to happen on the very next day. There was no place for aggressively targeted communication chasing sales and conversions, but rather a need for adequate reaction in aid of businesses.