Australia

2020

11 YORKVILLE CONDOS TORONTO

Entrant Company

BINYAN STUDIOS

Category

Experiential & Immersive

Client's Name

RIOCAN LIVING

Sub-Category

Live Experiences

BINYAN designed and produced an immersive experience to showcase a yet to be built property, 11 Yorkville, luxury condos in Toronto. This experience lives inside a light-tight 4 x 3 m room, at the display suite of the new property development site. It has 3 wall projectors and a 5.1 stereo. The resulting work uses shards of glass, borrowed from the tower, as a visual motif to reflect the world and offer a glimpse into a life offered to the residents. The brief was to WOW viewers...

Credits

Executive creative director / BINYAN
Paul Gannon
Associate creative director / BINYAN
Steven Phillips
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