MUSE Gold

2020

Join the Water Whiz Challenge

Entrant Company

Environmental PR Group

Category

Social Media - Consumer Engagement Campaign

Client's Name

Broward Water Partnership

Country / Region

United States

In January 2020 we were all set to launch Join the Water Whiz Challenge. Designed to get people to go to public sites and events and locations to check in, post selfies and share what they are doing for the environment. COVID 19 changed everything. By mid-February, it was clear that even without a lockdown, people had no business gathering. While there was a social media component to the original campaign, we had to move the entire campaign online. We cancelled all the preplanned ads promoting 50-some events and re-tooled the program to get people to tell us what they HAVE done for the environment, what are good things to do and so on. Each post was an entry into a drawing. The winner, randomly selected, would be "animated" in a short video. Our campaign components included animations about climate change, sustainability and conservation. We had coloring sheets for kids and cartoons. As school teacher searched for appropriate lesson content, we developed a package for Broward County schools.

More Gold Winners
Experiential & Immersive
2020
MUSE Advertising Awards - The Shoes That Built the Castle
Castle in the Clouds

Entrant Company

Stark Creative

Category

Experiential & Immersive - Exhibition Experiences (NEW)

Country / Region

United States

Video
2020
MUSE Advertising Awards - Star Control: Origins - E3 Trailer

Entrant Company

Player One Trailers

Category

Video - Trailers

Country / Region

United States

Website
2020
MUSE Advertising Awards - Usonia 3D Editor
Usonia Labs

Entrant Company

Miro Kirov

Category

Website - Web App

Country / Region

United States

Content Marketing
2020
MUSE Advertising Awards - Delve Fonts Responsive Email Newsletter Template

Entrant Company

L.S. Boldsmith

Category

Content Marketing - Email Marketing / Newsletter

Country / Region

Canada