2020
Entrant Company
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Client's Name
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In January 2020 we were all set to launch Join the Water Whiz Challenge. Designed to get people to go to public sites and events and locations to check in, post selfies and share what they are doing for the environment. COVID 19 changed everything. By mid-February, it was clear that even without a lockdown, people had no business gathering. While there was a social media component to the original campaign, we had to move the entire campaign online. We cancelled all the preplanned ads promoting 50-some events and re-tooled the program to get people to tell us what they HAVE done for the environment, what are good things to do and so on. Each post was an entry into a drawing. The winner, randomly selected, would be "animated" in a short video. Our campaign components included animations about climate change, sustainability and conservation. We had coloring sheets for kids and cartoons. As school teacher searched for appropriate lesson content, we developed a package for Broward County schools.
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Design House Collective
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Video - Financial Services
Country / Region
Canada
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Blue Orchid Advertising Agency
Category
Social Media - Social Media / Other
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The Bahamas
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project6 design
Category
Website - Magazine
Country / Region
United States
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Victor Orbis Communication Arts
Category
Marketing & Promotional - Poster Series
Country / Region
Turkey