United States

2020

We Are Farmers®: Celebrating 90 Years e-book

Entrant Company

CorporateHistory.net LLC

Category

Publication

Client's Name

Farmers Insurance

Sub-Category

Publication / Other

We Are Farmers®: Celebrating 90 Years is a tribute to the legacy of Farmers Insurance® and the people who helped shape its identity as a trusted insurer. Written by Pulitzer-nominated business journalist Russ Banham and designed by award-winning art director John Clifford, this highly readable e-book shows how Farmers people have come together to accomplish extraordinary things. Highlights of the e-book include hundreds of historic and contemporary photos; interviews with ten multigenerational “Farmers® Families”; a behind-the-scenes glimpse into the prize-winning We Are Farmers® TV ad campaign featuring the noted actor J.K. Simmons; and a trip into the Farmers Hall of Claims, with recaps of such beloved ads as “Mer-Mutts” and “Swing Set Standoff.”

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