Why We Work at UBC

This brand-engagement video is a project that introduces the University of British Columbia’s community (faculty, staff, students) to the core idea behind the UBC Brand: If you have the drive to shape a better world, UBC will help you realize your greatest potential. This video sought to show that UBC, as an institution and a community of people, is committed to helping everyone reach their full potential and create positive change in the world (we are one institution), while providing positive reinforcement of someone’s decision to conduct research, teach, work, or study at UBC. However, people aren't inspired by institutions; people are inspired by people. Because of this we sought out people that reflect the diverse faculty, staff and partners we want to attract: intelligent, curious, and above all determined to take initiative and have the will to make a positive contribution to society.