MUSE Platinum

United States

2021

Experiential Production with a Purpose

Entrant Company

The Super Producers

Category

Experiential & Immersive

Client's Name

Womanish, LLC.

Sub-Category

Experiential & Immersive / Other___

The Super Producers have taken a progressive lead in the experiential pop-up industry beyond traditional creative expectations. The Gray family brought their mission to create fun and creative environments for Women and Womxn of diverse backgrounds to feel good and celebrate in. In 2019 the Gray sisters engaged The Super Producers to make their mission come to life visually. TSP created the WOMANISH brand in 2019 along with producing an exclusive dinner, and a series of panel events at Soho House, Ace Hotel, The Hoxton, and EvolveHer that broke single-definition barriers among various Womxn's communities. In March 2020 WOMANISH was set to open its experiential, 5-story, 40,000 sq. ft. experience in the heart of downtown Chicago. The pandemic halted the expected timeline, but the experience still opened in September and ran a Covid-safe, sold out series for 3 months straight. The Super Producers designed each exhibit throughout the experience to define a different ISH of Womanhood, creating a collective call to action for each guest to "Discover Your ISH". ISH concepts included Censoredish, Consumerish, Paidi$h, Childish, Fleurish, Vanish, Selfish, and Moodyish. TSP designed, directed, and brought each room to life through a curated fabrication process. Each exhibit within the Womanish Experience is paired with an originally engineered soundscape by Jae Rice. Recorded sounds from Chicago’s South side parks, stores, and diners to excerpts that share oppressed voices of radical eras, contemporary playlists, and nostalgic throwbacks. The team also held a global call for artists, which gave soon to be recognized artists an opportunity to showcase their work for the first time in an experiential environment.

Credits

Sound Designer / The Super Producers
Jae Rice
Co-Founder / Womanish, LLC.
Danyelle Gray
Co-Founder / Womanish, LLC.
Dionna Gray
Creative Director and Producer / The Super Producers
Emily Dahlquist
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