2021
Entrant Company
Category
Client's Name
Country / Region
Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes the connection of Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere. Also, the red & black(Dark grey) color palette is calling attention for people who had the experience of losing their pets. The design of digital marketing is created by the brand visual system as well.
Credits
Entrant Company
Mondelēz International & SweetRush
Category
Website - E-Learning
Country / Region
United States
Entrant Company
Ivanti
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
Mertel
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Slovakia
Entrant Company
Showpony Advertising
Category
Publication - Magazine
Country / Region
Australia