MUSE Platinum

United States

2021

Pupstar Brand Design

Entrant Company

H. Design Studio

Category

Corporate Identity

Client's Name

PUPSTAR

Sub-Category

Logos

Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes the connection of Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere. Also, the red & black(Dark grey) color palette is calling attention for people who had the experience of losing their pets. The design of digital marketing is created by the brand visual system as well.

Credits

Lead Designer
Haolai Francis Zhou
Industrial Designer
Justin Yu
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