2021
Entrant Company
Category
Client's Name
Country / Region
Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes the connection of Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere. Also, the red & black(Dark grey) color palette is calling attention for people who had the experience of losing their pets. The design of digital marketing is created by the brand visual system as well.
Credits
Entrant Company
Mashka
Category
Integrated Marketing - Product Branding
Country / Region
Switzerland
Entrant Company
R&CPMK
Category
Event - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
PlusOne
Category
Video - Animation
Country / Region
Netherlands
Entrant Company
VIA
Category
Website - COVID-19-Related (NEW)
Country / Region
United States