MUSE Silver

Malaysia

2021

AFFIN BANK Enterprise Banking

Entrant Company

AFFIN BANK

Category

Video

Client's Name

N/A

Sub-Category

Corporate

Enterprise Banking Directorate is the SME Banking arm of Affin Bank Berhad (“AFFIN BANK”) with the role to refine, enhance and upgrade to serve all aspects of the SME business ecosystem in Malaysia. With over 35 locations throughout Malaysia and through the Bank’s digital proposition SME Colony app, Enterprise Banking stands ready to serve its customers, grow together with them and offer comprehensive solutions to the business community. The Enterprise Banking corporate video showcases the Division to the targeted segment and to the public while highlighting AFFIN BANK’s purpose of focusing and nurturing the SME business in Malaysia. The video encapsulates the Bank’s overall aim to serve the needs of Enterprise Banking’s SME customers and to grow with them meaningfully. A short, simple and direct video to reflect the Bank’s commitment, approach and understanding of the business community as well as availability of AFFIN BANK to support the business entities on their growth path, in line with the corporate tagline – Always About You!

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