MUSE Silver

United States

2021

Clickseed Brand Identity

Entrant Company

Lisa Gorham Creative

Category

Corporate Identity

Client's Name

Clickseed

Sub-Category

Logos

Clickseed is a highly-regarded consulting firm that specializes in SEO, analytics, audience development, and digital strategy for publishers and major enterprises. With a digital media veteran at the helm, and years of impressive case study results, they have come to be trusted by the world’s top brands, including: leading publishers in the finance, entertainment, news, and lifestyle industries, as well as popular reference sites, and top B2B companies. In 2020, Clickseed’s founder took the opportunity to assess his company and its brand. After careful analysis, a new set of objectives were put into place and the business model was strategically realigned. During the process they also recognized that a breakdown in brand cohesion had occurred, and moreover, they had outgrown their start-up logo. Having identified the existing brand and identity deficiencies, we got to work on brand discovery, strategy, and development. Centered around the company’s new business model, and our research and assessment findings, we redefined Clickseed’s brand mission, positioning, and attributes. Next we focused on the brand identity’s direction and how best to align it with established characteristics, and ultimately tell the Clickseed story. Various evolutionary and revolutionary concepts were explored, but in the end we arrived at a progressive solution in a modernized wordmark. The new visual identity is as strong and sophisticated as it is versatile and approachable. It conveys the company's authentic nature, as well as their elevated positioning within the SEO consultancy marketplace. The energetic C/seed brandmark was inspired by an element in the original logo. By paying homage to the former identity, we provide a sense of familiarity, but through an elevated and refined execution. The companion logotype was carefully crafted to mirror the mark's geometric nature and innovative personality. A vibrant color palette was introduced, inspiring feelings of trust and security, while communicating precision, wisdom, and growth. Supporting graphic patterns were also developed—much like the visual identity itself, these graphic elements help illustrate Clickseed's brand promise: Maximize Visibility. Optimize Engagement. Grow Your Audience.

Credits

Creative Director & Designer
Lisa Gorham
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