Let's #MentionPrevention Campaign

During the COVID-19 pandemic, alcohol use presents unique risk factors that can endanger health. Many young people and parents are unaware of these realities.

The Connecticut Clearinghouse and the Connecticut Department of Mental Health and Addiction Services wanted to make residents in our state aware of these risks. Our solution was to launch an integrated, grassroots substance use prevention campaign.

We created the theme “Let’s #MentionPrevention” – it’s catchy, short, and focuses on the word “prevention” to unite people around the need to prevent alcohol use. The campaign involved online, offline, and outdoor media. We created and distributed assets to 150+ local prevention councils across the state so they could take the message to the grassroots level within their specific communities.

Our objectives for the Let’s #MentionPrevention campaign were to:
• Create awareness around the risks of alcohol use during the COVID-19 pandemic
• Provide education on risky behaviors related to alcohol use
• Provide education on specific action steps people can take to stay safe

Campaign assets included:
• :30-, 15:-, and :06-second commercials
• Billboards
• Brochures
• Flyers for young adults, parents, and more
• Lawn signs for use in local communities
• Materials for alcohol retailers – posters, register decals, window clings
• Paid digital campaigns on Spotify and Facebook/Instagram
• Promotional items – magnets, stickers, pens, wallet cards, and more
• PowerPoint presentation for use in local community meetings