MUSE Gold

United States

2021

The Next Normal

Entrant Company

The Nation of Artists

Category

Branded Content

Client's Name

CNBC / McKinsey & Company

Sub-Category

B2B (NEW)

During the pandemic, business leaders needed a guidebook for the uncertain road ahead. In this series of videos and articles filmed in 15 cities and 4 countries, experts and top global executives shared key insights and provide practical examples about digital adoption, rethinking sustainability, building resilience, etc, to help companies navigate today's particular challenges–and be equipped to potentially emerge stronger in the Next Normal.

Credits

McKinsey & Company
Rik Kirkland
producer - CNBC
Jamie Corsi-Berna
executive producer - CNBC
Karen Murray
director / executive producer - The Nation of Artists
Elliot V. Kotek
More Gold Winners
2021
United States
360 Blue, Properties

Entrant Company

360 Blue

Sub Category

Travel & Tourism (NEW)

2021
United States
Maimonides

Entrant Company

DeVito/Verdi

Sub Category

Radio AD

2021
United States
Fusion Global Academy

Entrant Company

The Office of Experience

Sub Category

Education

2021
India

Entrant Company

Oddinary

Sub Category

Point of Purchase