MUSE Gold

2021

The Next Normal

Entrant

The Nation of Artists

Category

Branded Content - B2B

Client's Name

CNBC / McKinsey & Company

Country / Region

United States

During the pandemic, business leaders needed a guidebook for the uncertain road ahead. In this series of videos and articles filmed in 15 cities and 4 countries, experts and top global executives shared key insights and provide practical examples about digital adoption, rethinking sustainability, building resilience, etc, to help companies navigate today's particular challenges–and be equipped to potentially emerge stronger in the Next Normal.

Credits

director / executive producer - The Nation of Artists
Elliot V. Kotek
executive producer - CNBC
Karen Murray
producer - CNBC
Jamie Corsi-Berna
McKinsey & Company
Rik Kirkland
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