MUSE Gold

India

2021

Brand Refresh For Kellogg's Muesli

Entrant Company

Oddinary Marketing

Category

Typography

Client's Name

Kellogg's Muesli

Sub-Category

Packaging / Product

Kellogg’s was one of the first companies to launch Muesli in India. As the market leader in a fast growing category, the brand was facing increasing competition. It became important for the Brand to contemporize itself to continue its appeal to the Urban Audience and address the marketing challenges + opportunities with the power of strategic design thinking.

Credits

Mayuresh Kambli
Chris Almeida
Arabind Verma
Oddinary Marketing
Shruti Bulsara
More Gold Winners
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United States

Entrant Company

BroadwayHD

Sub Category

Pro Bono (Free)

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Entrant Company

Greystone

Sub Category

Best User Experience

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United States

Entrant Company

RELATIVITY Communications

Sub Category

COVID-19-Related (NEW)

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United Kingdom
ROHM Semiconductors

Entrant Company

EPM Digital

Sub Category

Expos, Conventions & Trade Shows (NEW)