MUSE Gold

2021

Brand Refresh For Kellogg's Muesli

Entrant Company

Oddinary Marketing

Category

Typography - Packaging / Product

Client's Name

Kellogg's Muesli

Country / Region

India

Kellogg’s was one of the first companies to launch Muesli in India. As the market leader in a fast growing category, the brand was facing increasing competition. It became important for the Brand to contemporize itself to continue its appeal to the Urban Audience and address
the marketing challenges + opportunities with the power of strategic design thinking.

Credits

Oddinary Marketing
Shruti Bulsara
Arabind Verma
Chris Almeida
Mayuresh Kambli
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