MUSE Gold

United Kingdom

2021

Mindset

Entrant Company

BoxMedia

Category

Branded Content

Client's Name

Accenture

Sub-Category

Corporate Communications (NEW)

Humans Vs Robots. The Human is assigned to teach the Robot a coaching mindset. Think Mac vs PC and Matrix Deconstruct scene. In order to teach these elements we had to ensure we were not preaching or conjuring up stereotypes. Using a Robot as the student/ coachee was the way we could allow for both questions and answers to be simple, direct, candid and thoughtful.

Credits

Editor
Matthew J Brady
Cinematographer
Keidrych Wasley
Writer
Simon Joseph Gabriel
Writer
Brian Leveson
Writer
Clare Munn
Co-producer
Bob Gerard
Producer
Sophie Edmonds
Executive Producer
Accenture
Creative Director & Executive Producer
Elisabetta Zucchi
Director
Clare Munn
Professor
Lyssa Graham
Human
Edward Akrout
Robot
Pinar Ogun
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Sub Category

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Sub Category

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Entrant Company

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Sub Category

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Entrant Company

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