MUSE Gold

2021

Mindset

Entrant Company

BoxMedia

Category

Branded Content - Corporate Communications

Client's Name

Accenture

Country / Region

United Kingdom

Humans Vs Robots. The Human is assigned to teach the Robot a coaching mindset. Think Mac vs PC and Matrix Deconstruct scene. In order to teach these elements we had to ensure we were not preaching or conjuring up stereotypes. Using a Robot as the student/ coachee was the way we could allow for both questions and answers to be simple, direct, candid and thoughtful.

Credits

Robot
Pinar Ogun
Human
Edward Akrout
Professor
Lyssa Graham
Director
Clare Munn
Creative Director & Executive Producer
Elisabetta Zucchi
Executive Producer
Accenture
Producer
Sophie Edmonds
Co-producer
Bob Gerard
Writer
Clare Munn
Writer
Brian Leveson
Writer
Simon Joseph Gabriel
Cinematographer
Keidrych Wasley
Editor
Matthew J Brady
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