2021
Mindset
Entrant Company
BoxMedia
Category
Branded Content - Corporate Communications
Client's Name
Accenture
Country / Region
United Kingdom
Humans Vs Robots. The Human is assigned to teach the Robot a coaching mindset. Think Mac vs PC and Matrix Deconstruct scene. In order to teach these elements we had to ensure we were not preaching or conjuring up stereotypes. Using a Robot as the student/ coachee was the way we could allow for both questions and answers to be simple, direct, candid and thoughtful.
Credits
Entrant Company
Reklam5 Digital Agency
Category
Website - Art & Design
Country / Region
Turkey
Entrant Company
Dennis Publishing
Category
Advertising - Advertising / Other___
Country / Region
United Kingdom
Entrant Company
Standard Black
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
Website - Nonprofit
Country / Region
United States