2021
Mindset
Entrant
BoxMedia
Category
Branded Content - Corporate Communications
Client's Name
Accenture
Country / Region
United Kingdom
Gallery
About The Entry
Humans Vs Robots. The Human is assigned to teach the Robot a coaching mindset. Think Mac vs PC and Matrix Deconstruct scene. In order to teach these elements we had to ensure we were not preaching or conjuring up stereotypes. Using a Robot as the student/ coachee was the way we could allow for both questions and answers to be simple, direct, candid and thoughtful.
Credits
Entrant
IMGE
Category
Video - Budget below $3000
Country / Region
United States
Entrant
Relative Scale
Category
Experiential & Immersive - Community (NEW)
Country / Region
United States
Entrant
FCB Health New York, An IPG Health Company
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant
Liaoning Advertising Vocational College
Category
Corporate Identity - Logos
Country / Region
China