MUSE Gold

2021

Mindset

Entrant Company

BoxMedia

Category

Branded Content - Corporate Communications

Client's Name

Accenture

Country / Region

United Kingdom

Humans Vs Robots. The Human is assigned to teach the Robot a coaching mindset. Think Mac vs PC and Matrix Deconstruct scene. In order to teach these elements we had to ensure we were not preaching or conjuring up stereotypes. Using a Robot as the student/ coachee was the way we could allow for both questions and answers to be simple, direct, candid and thoughtful.

Credits

Robot
Pinar Ogun
Human
Edward Akrout
Professor
Lyssa Graham
Director
Clare Munn
Creative Director & Executive Producer
Elisabetta Zucchi
Executive Producer
Accenture
Producer
Sophie Edmonds
Co-producer
Bob Gerard
Writer
Clare Munn
Writer
Brian Leveson
Writer
Simon Joseph Gabriel
Cinematographer
Keidrych Wasley
Editor
Matthew J Brady
More Gold Winners
Video
2021
MUSE Advertising Awards - Do What Feels Natural

Entrant Company

Human Design

Category

Video - Consumer Product / Services

Country / Region

United States

Video
2021
MUSE Advertising Awards - Don't Doom Scroll -- #HashAtIt!

Entrant Company

Twelve12

Category

Video - Animation

Country / Region

United States

Marketing & Promotional
2021
MUSE Advertising Awards - Tea Time is Anytime! Harney & Sons Fine Teas 2020 Catalog

Entrant Company

Ashworth Creative

Category

Marketing & Promotional - Catalog

Country / Region

United States

Website
2021
MUSE Advertising Awards - FlexCloud-Devportal
InfoTrax Systems

Entrant Company

ValueLabs

Category

Website - Business to Business

Country / Region

India

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy