2021
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As the first team to launch the AC75 -- the world's first 75ft hydro foiling monohull, capable of sailing at speeds in excess of 60mph -- American Magic's competitive philosophy is no secret. Putting in the time on the water, in the gym, and in the build shed, they will stop at nothing to reclaim the oldest trophy in sports history, the America's Cup.
The video was released on November 14th, 2020, across American Magic's social media platforms (Youtube, Facebook and Instagram). It was also featured throughout the world broadcast for the 36th America's Cup, presented by Prada.
Credits
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Brand825
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Strategic Program - Video Campaign
Country / Region
United States
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aftermodern.lab inc.
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Corporate Social Responsibility - Pro Bono (Free)
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Canada
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CBC Creative
Category
Corporate Identity - Brand Identity
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United States
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Tipping Point Media
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Experiential & Immersive - Augmented Reality
Country / Region
United States