MUSE Gold

United States

2021

PeopleReady Website

Entrant Company

PeopleReady

Category

Website

Client's Name

Sub-Category

Website / Other___

PeopleReady is a North American staffing partner that specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020. In 2020, PeopleReady gained new leadership, invigorated their company culture, evolved their delivery model, and refreshed their brand. PeopleReady needed a new website to reflect their refreshed vision and to create a foundation for future growth. The PeopleReady team launched their new website in February 2021. The new website was built for the user, with simple, actionable paths for the company’s two primary audiences – businesses and workers. Features of the site include: • Refreshed brand design and messaging to target both B2B and B2C audiences from multiple industries sectors and individual backgrounds • Simple language with clear calls-to-action • A robust resource center for both businesses and workers • An chatbot to engage live site visitors • Simplified forms and contact points • A geolocation-based branch locator • Newly created videos to tell the company’s compelling brand story • An integrated, highly targeted multisite for PeopleReady’s specialized division – PeopleReady Skilled Trades • An integrated jobs portals to support attraction, engagement, onboarding and dispatch of temporary workers in a completely virtual environment PeopleReady's new website has exceeded performance expectations. After launch, site traffic temporarily dipped by only 10% before returning to normal levels after the first week. The new website receives 10k-15k visitors per day and 2.1 million views per month. Since launch, inside sales leads are up 40-45% and inbound leads from the site’s new chatbot feature make up 30% of the total leads.

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