MUSE Gold

India

2021

Reimagine Retail

Entrant Company

Maersk

Category

Social Media

Client's Name

Maersk

Sub-Category

B2B (NEW)

Campaign Objective To change Maersk’s perception to one that’s flexible and customer centric. Challenge Maersk has significant experience in the retail realm, but its main target audience by and large sees Maersk as a leader who’s merely in ocean shipping with some extra services. A shift to get customers to see Maersk as their end to end supply chain service provider wasn’t an easy one. The Insights When things are unusual, challenging and complicated or even dynamic, we all look for that which gives us the power and support to adapt and maneuver through the path. Retail is becoming more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customization. The Key Message: “Flexibility to shape your retail supply chain, to deliver” The Creative Concept: Reimagine Retail Given the hyper dynamic nature of the retail industry, retailers must relook at the way they do business every single day. Or in other words, a flexible solution is the antidote to a fluctuating market. This campaign enlivens the flexibility of our supply chain solutions for 2 retail sub-verticals: Hypermarkets & Supermarkets and Home Improvement. By urging our customers to reimagine their everyday retail products in a light that’s fluid and larger-than-life. Social Media (B2B) The retail landscape is constantly evolving against the backdrop of ever-changing market dynamics. A dynamic that is shrouded in uncertainty and complexity, spiked by external factors such as the Covid-19 pandemic which 2020 stood testament to.This B2B social media campaign which we promoted across LinkedIn, Facebook, Instagram, and WhatsApp, urges customers to look at the everyday retail products, and therefore the retail supply chain itself, in a way they have never done before. Results Total Reach 4,74,805 | Engagement 3,467 | Engagement Rate 0.73% | Post Clicks 42,656 | CTR 8.98% | Views 20,701 Source: Native platform & Media agency, SFMC, Google Analytics

Credits

Creative Director
Suraj Vasanthan
Copy
Suraj Vasanthan, Prithu Sunil
Art
Shyamal Raghavan Kottayil, Jonah Costa
Video
Jishnu P.S.
Insights & Strategy
Amisha Garg
Project Managment
Rahul Jain, Swapna Selvadoss, Bobiya Thomas
Social
Joanna Ruaro
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