2021
Entrant Company
Category
Client's Name
Country / Region
Campaign Objective
To change Maersk’s perception to one that’s flexible and customer centric.
Challenge
Maersk has significant experience in the retail realm, but its main target audience by and large sees Maersk as a leader who’s merely in ocean shipping with some extra services. A shift to get customers to see Maersk as their end to end supply chain service provider wasn’t an easy one.
The Insights
When things are unusual, challenging and complicated or even dynamic, we all look for that which gives us the power and support to adapt and maneuver through the path. Retail is becoming more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customization.
The Key Message: “Flexibility to shape your retail supply chain, to deliver”
The Creative Concept: Reimagine Retail
Given the hyper dynamic nature of the retail industry, retailers must relook at the way they do business every single day. Or in other words, a flexible solution is the antidote to a fluctuating market. This campaign enlivens the flexibility of our supply chain solutions for 2 retail sub-verticals: Hypermarkets & Supermarkets and Home Improvement. By urging our customers to reimagine their everyday retail products in a light that’s fluid and larger-than-life.
Social Media (B2B)
The retail landscape is constantly evolving against the backdrop of ever-changing market dynamics. A dynamic that is shrouded in uncertainty and complexity, spiked by external factors such as the Covid-19 pandemic which 2020 stood testament to.This B2B social media campaign which we promoted across LinkedIn, Facebook, Instagram, and WhatsApp, urges customers to look at the everyday retail products, and therefore the retail supply chain itself, in a way they have never done before.
Results
Total Reach 4,74,805 | Engagement 3,467 | Engagement Rate 0.73% | Post Clicks 42,656 | CTR 8.98% | Views 20,701
Source: Native platform & Media agency, SFMC, Google Analytics
Credits
Entrant Company
FARE
Category
Social Media - Contest / Promotion (NEW)
Country / Region
United States
Entrant Company
Digital Brew
Category
Video - Public Service & Activism (NEW)
Country / Region
United States
Entrant Company
Watermark Marketing Management
Category
Marketing & Promotional - Media Kit / Sales Kit / Folder
Country / Region
United Arab Emirates
Entrant Company
Wells Fargo & Sweetrush
Category
Website - E-Learning
Country / Region
United States