2021
Entrant Company
Category
Client's Name
Country / Region
Indonesia’s Muslims make up the majority of the population. But there’s a certain stereotype surrounding muslim women who wear hijab: their modesty is often attributed to being too conforming, less powerful, and oppressed. People expect them to behave in certain ways: modest, kind, conservative, invisible. But in reality, a there are a lot of muslim women who lead and are outspoken and inspire other in their own ways. So we created our first campaign for Zoya, one of Indonesia’s biggest muslim fashion brands, to show more of the reality and empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice). It’s time for all Indonesian muslim women to stand up for what they believe in and shine as the best version of themselves and not have to fit inside a narrow mold the society makes for them.
Credits
Entrant Company
Seven2
Category
Strategic Program - Social Media Campaign
Country / Region
United States
Entrant Company
Openfield Marketing Johannesburg
Category
Integrated Marketing - Event Marketing
Country / Region
South Africa
Entrant Company
Thinkwell Group
Category
Social Media - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Pernod Ricard North America
Category
Website - E-Learning
Country / Region
Canada