MUSE Gold

2021

Moondream Reality

Entrant Company

Optoma & MoonShine Animation

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

Taiwan

Artistry meets cutting-edge technology in the "Moondream Reality" venue, a platform originally created for the opening of the Kaohsiung Music Center in Taiwan. The space combines a fully projected room (surrounding walls and floor) made possible by Optoma, loaded with sensors to detect guest movement, a suite of Microsoft’s cordless augmented reality Hololens headsets, Dolby-enabled surround sound system, as well as show elements such as lighting and fog. Directed by former Walt Disney Imagineer Dolce Wang, the MoonShine Animation team has created a longstanding medium as well as workflow that gives artists a playground, pushing the boundaries and limitations of digital art where creativity and advanced technology meld.

The full integration of various technological tools creates the possibility for deeper immersion, interaction, and storytelling. The standardization of both the system and workflow is designed so that Moondream Reality can be treated as an expandable business model, much like an IMAX theater; in this way, it can be replicated anywhere in the world. Furthermore, the open-space venue encourages for a community building experience, which allows for interaction between friends and guests - something that has been challenged by most standalone technology, whether VR, AR or projection.

Programmers, architects, animators, graphic artists, sound artists and engineers have been given full creative liberty to experiment in the Moondream Reality space to create content. Among the many experiences showcased are “Flight of the Flamingos” and “Mystic Drum”. “Flight of the Flamingos” is an interactive show that takes guests on a magical journey into the life of baby flamingos as they transit into adulthood. “Mystic Drum” is a captivating musical experience that involves visceral drumming which naturally entices attendees to participate. No guidance is necessary.

For more information, visit our website at www.optoma.com

Credits

Art/Creative Director
Dolce Wang
MoonShine Animation
Optoma
More Gold Winners
Social Media
2021
MUSE Advertising Awards - Kettlebell Kings Social Ads
Kettlebell Kings

Entrant Company

WebMechanix

Category

Social Media - Fitness & Wellness (NEW)

Country / Region

United States

Student Submission
2021
MUSE Advertising Awards - #PutAPinInIt
American Civil Liberties Union

Entrant Company

Miami AD School

Category

Student Submission - Student / Other___

Country / Region

United States

Website
2021
MUSE Advertising Awards - Advanced Disc Replacement
Advanced Disc Replacement

Entrant Company

STARMEN Design Group

Category

Website - Health

Country / Region

United States

Video
2021
MUSE Advertising Awards - UFC UnFiltered - Production ReBrand

Entrant Company

UFC - Ultimate Fighting Championship

Category

Video - Branding

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy