2021
Pinkoi - New Brand Identity Launch
Entrant Company
27 Design Co., Ltd.
Category
Video - Branding
Client's Name
Pinkoi Inc.
Country / Region
Taiwan
Launched in 2011, Pinkoi is a renowned design eCommerce platform in Asia, with over 1.6 million listed products. Its latest brand identity released in 2019 has embraced simplified strokes with a calm, dark blue tone, replacing the original complex strokes and bright pink. The new branding allows more flexibility for a more neutral and diverse use and conveys the mission of creating an ecosystem with enhanced life quality and good designs.
Credits
Entrant Company
SURE Design
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
EPM Digital
Category
Experiential & Immersive - Expos, Conventions & Trade Shows (NEW)
Country / Region
United Kingdom
Entrant Company
McAfee Brand Team
Category
Video - Business to Business
Country / Region
Australia
Entrant Company
Showpony Advertising
Category
Social Media - Tinder (NEW)
Country / Region
Australia