2021
Shave in the shower
Entrant Company
Showpony Advertising
Category
Publication - Magazine
Client's Name
Tooletries
Country / Region
Australia
Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.
Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.
To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.
Credits
Entrant Company
Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France
Entrant Company
Funimation
Category
Experiential & Immersive - Expos, Conventions & Trade Shows (NEW)
Country / Region
United States
Entrant Company
360i
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
United States
Entrant Company
Human Design
Category
Website - Technology / Science
Country / Region
United States