2021

Shave in the shower

Entrant Company

Showpony Advertising

Category

Publication - Magazine

Client's Name

Tooletries

Country / Region

Australia

Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.

Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.

To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.