MUSE Platinum

2021

Shave in the shower

Entrant

Showpony Advertising

Category

Publication - Magazine

Client's Name

Tooletries

Country / Region

Australia

Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.

Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.

To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.

Credits

Group Creative Director
Parris Mesidis
Senior Creative
Nic Maumill
Senior Creative
Chico Zuccato
Senior Creative
Jonathan Pagano
AJ Moller
Eduardo Gomez
Charlene Chang
Josh Cockburn
More Platinum Winners
Integrated Marketing
2021
2021 MUSE Creative Awards Winner - MSI Premiere 2021: Tech for the Future

Entrant

FAFU CREATIVE MARKETING LTD.

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Taiwan

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - Petrol Ofisi Stadium of Respect

Entrant

4129Grey Advertising Agency

Category

Experiential & Immersive - Promotions & Stunts

Country / Region

Turkey

APP
2021
2021 MUSE Creative Awards Winner - IKEA Mobile App

Entrant

Work & Co

Category

APP - E-Commerce

Country / Region

United States

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner -  IKEA BESTÅ Series TV Storage

Entrant

CT.LAB

Category

Experiential & Immersive - In-Store Experiences

Country / Region

China