2021
Shave in the shower
Entrant Company
Showpony Advertising
Category
Publication - Magazine
Client's Name
Tooletries
Country / Region
Australia
Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.
Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.
To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.
Credits
Entrant Company
BINYAN STUDIOS
Category
Video - Real Estate
Country / Region
Australia
Entrant Company
VECTOR GEMS CO., LTD.
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
China
Entrant Company
Matchfire
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Tipping Point Media
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States