2021
Shave in the shower
Entrant
Showpony Advertising
Category
Publication - Magazine
Client's Name
Tooletries
Country / Region
Australia
Serious facial hair requires serious maintenance and anyone who’s ever crafted a chin curtain of respectable quality will know that the bathroom sink can cop a hearty dusting.
Luckily, Tooletries’ range of innovative bathroom products mean furry folks can shift their manscaping to the shower and keep their sink in as pristine condition as their beard.
To introduce these new products and enable a new behaviour, we harnessed the everyday phenomenon of face pareidolia (seeing faces in inanimate objects) to deliver an instant, memorable get.
Credits
Entrant
FAFU CREATIVE MARKETING LTD.
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Taiwan
Entrant
4129Grey Advertising Agency
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
Turkey
Entrant
Work & Co
Category
APP - E-Commerce
Country / Region
United States
Entrant
CT.LAB
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China