MUSE Platinum

2021

DATAMONOLITH AI Architectural Data Sculpture Installation

Entrant Company

OUCHHH

Category

Experiential & Immersive - Exhibition Experience

Client's Name

MORI MUSEUM_TOKYO

Country / Region

Turkey

As Ouchhh, we are invited to the "Future and the Arts: AI, Robotics, Cities, Life - How Humanity Will Live Tomorrow" exhibition by Mori Museum for commission public art.

What would happen if the consciousness of the world's oldest ancient origins data and AI come together for hybrid architectural public art?

Ouchhh has created DATAMONOLITH using the world's oldest data! By using the Generative adversarial network (GAN) and Ai algorithms, we created a new Data Monolith which meant to learn from Gobeklitepe data (dating from Pre-Pottery Neolithic B, PPN; 9600–7000 calBC)

Future and the Arts: AI, Robotics, Cities, Life - How Humanity Will Live Tomorrow Exhibition:
"Advances in technology over the past few years are now starting to have a significant impact on various aspects of our lives. It is said that not too far in the future, human beings will be entrusting many of their decisions to AI (artificial intelligence) which will then supersede human intelligence; the advent of “singularity” will potentially usher in enormous changes to our society and lifestyles. Another development, that of blockchain technology, looks set to build new levels of trust and value into our social systems, while advances in biotechnology will have a major impact on food, medicine, and the environment. It is also possible that one day, we humans will be able to extend our physical functions, and enjoy longer life spans. The effect of such changes may not be necessarily and universally positive, yet surely we need to at least acquire a vision of what life may look like in the next 20-30 years, and ponder the possibilities of that new world. Doing so will also spark fundamental questions about the nature of affluence and of being human, and what constitutes life.”

Credits

Director and New Media Artist
Ferdi Alici
Creative Director and New Media Artist
Eylul Duranagac Alici
More Platinum Winners
Strategic Program
2021
MUSE Advertising Awards - The Staycation That Saved a Nation - Break Free Campaign

Entrant Company

XELEMENT Agency

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

Saudi Arabia

Experiential & Immersive
2021
MUSE Advertising Awards - The adidas Outdoor Product Finder

Entrant Company

Reaktor Amsterdam

Category

Experiential & Immersive - Retail (NEW)

Country / Region

United States

Integrated Marketing
2021
MUSE Advertising Awards - Once Upon an African Future: Vodacom Durban July 2019

Entrant Company

Openfield Marketing Johannesburg

Category

Integrated Marketing - Event Marketing

Country / Region

South Africa

Website
2021
MUSE Advertising Awards - The Game You Can't Win

Entrant Company

Arizona Interscholastic Association & SweetRush

Category

Website - E-Learning

Country / Region

United States