MUSE Gold

United States

2021

Driven to Win: The History of Racing in America

Entrant Company

Blue Telescope

Category

Experiential & Immersive

Client's Name

The Henry Ford Museum of American Innovation

Sub-Category

Exhibition Experience

Blue Telescope developed 23 unique media experiences for an upcoming permanent exhibit at The Henry Ford celebrating the history of the track, cars, and people who drive them. Video and projection pieces immerse visitors in the high-octane world of American racing, while interactive pieces allow for deeper dives into content. The “Find Your Role” Quiz allows museum-goers to discover what part they would play on a racetrack -- from drivers to pit crew members to announcers, industry-wide diversity is represented in the variety of results available. Multiple re-programmed quizzes play via a shuffle feature, ensuring that no two experiences are alike upon replay. Leaderboard is a dynamic visualization of real-time social media that brings contemporary racing to the forefront of the exhibit. A countdown clock ticks down to the next major race, while a rotating globe invites visitors to flip through real-time tweets from a curated selection of racing organizations, publications and enthusiasts.Museumgoers can read up on auto news, watch brief clips, and immerse themselves in what’s happening on the racetrack right now. The Sports Car Performance Center, or “The Shop,” is a fully immersive dive into the design, fabrication, and performance on the Ford 2016 GT, the car that won the Le Mans 24-hour race. A highlight is the Virtual Design Interactive, where visitors learn how designers simulate real-world physics forces on vehicle design. Throughout the exhibition, projections and vivid motion graphics capture the joy and energy of the racing world.

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